Geneviève Flaven

Innovation is my profession

As Managing Director of Style-Vision, Geneviève FLAVEN is responsible for consolidating the company organisation, assets and knowledge at each stage of its development. In the area of innovation and trend forecasting, she focuses on the research and communication of future consumer insights as well as the development of trend research methodology. Through copywriting, training sessions, conferences and innovation workshops, she helps companies identify future business opportunities, by matching their product innovations with consumer expectations. She is often asked to lecture in business schools and international forums and she writes regularly for various medias.

A graduate from ESSEC, in Economics and Business Administration, Genevieve Flaven has worked as an expert in project management for major companies such as Hewlett Packard and CSC Peat Marwick.