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Added values services, creative interaction, innovative architecture or attractive promotion, what entices people to buy?
A symbol of mass consumption, the shopping mall was born in the 1930s in the United States. Bringing the urbanity of old European commercial centres to American suburban areas, its secret formula combined convenient parking spaces, air conditioning and low balconies to enable eye-level displays.
Then, in the 90s, the magic of mass distribution declined because of significant changes in customer expectations. New concepts of shops flourished and segmented the retail landscape.
Today, the growth of e-commerce and the multiplication of virtual shopping experiments spur deeper transformations. The propagation of the mall paradigm in fast-growing economies is not the only concern!
The challenge of retailers is to better understand and rejuvenate what entices people to buy.
How do retailers handle this?
In this volume of the mega trend, retailers, brands and suppliers shall find 12 creative routes to segment the multiple motivations of shoppers and deliver added-value services:
BRANDING INDIVIDUALS: 4 scenarios to develop new added-value services and experiences responding to increasingly complex expectations.
The fusion of private and public spheres
A need for revitalisation
The supremacy of emotions
A need for reinvention
SOCIAL SHOPPING: 4 scenarios to design active and creative mediators between clients and the brands.
The renewal of social links
Shopping talks
The reflex of mobility
Creative shopping
CULTURAL EXCHANGES: 4 scenarios to update values and symbols and express a new shopping culture.
New global consumers
New ethics
New traditions
New status symbols
Finally, the report also includes quantitative data from Style-Vision's exclusive Mood Panel to support these new opportunities.
Brands and place mentioned in this volume include:
Restir, Hermes, Louboutin Guerlain , Max Azria , Sogo Club, Shisheido, Mitsukoshi, Laforet Harajuku Museum, FNAC, Harmony pharmacy, Bleu Comme Bleu, Shaa, NTT Communications, Alfa Romeo, EMAP, BrandAlley, Browsegoods, Adobe Flex, Style Stalker , Metro, Mercedes, Chanel, Nokia , Giorgio Armani, Yves St Laurent, Jean Paul Gaultier, BOUcheron, Kinset, IGoUGo , Wayn, Fractionallife, MyFootballClub, Lord & Taylor Target, H&M, Metropolitan Museum of Art in New York, Icon Nicholson, Bloomingdale's, Nanette Lepore, Industry Standard Streetwear , Nick Tentis London, REACTEE, Pasmo, Roots, Santa Maria Novella, Gucci, Kitsune, Pierre Hardy, Gaspard Yurkievitch, Martin Margiela, N.11, le fooding, Colette, GRAND OPENING, BITTEN, Tesco, Costco, Carrefour, Gingko House, Aqua Luna, Jicoo, Dries Van Noten, Paul Smith, Lacoste...
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| WHAT IS MEGA-TREND (M-T)? |
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Trends in all parts of the globe come about through emotion first and reason second, qualitative rather than quantitative influences that have less to do with the statistics.
The Style-Vision co-editors, located throughout the world, study the sociological influences that are impacting their country's markets, and provide condensed information on consumer trends based upon their findings. Each mega-trend report analyses a separate future trend, then breaks it down into consumer scenarios that illustrate the trend with fresh images, design direction, storylines and business indicators.
The concise text and visual layout of the mega-trend reports separates and simplifies the hottest trend information, making it easy to both understand and apply. Our goal is to give a "competitive edge of personality" to our client's brands and marketing strategies, arousing strong emotional connections in consumers.
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| PUBLICATION SCHEDULE |
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| Reports |
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Date of release |
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| M-T N°10 - MEN |
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May 2007 |
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| M-T N°11 - RETAIL TO 2009/10 |
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March 2008 |
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| M-T N°12 - theme not defined |
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Dec 2008 |
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