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" Creative thinking is an attitude ": never a day without a daydream...
Curiosity and cross-fertilization are the key words defining Carlo
Giordanetti's attitude to the world.
His professional like has taken him running through Milan, Geneva, Paris, New York and now Hamburg.
He has been the design director and head of Marketing at Swatch for many years, has contributed to the development of Piaggio and the relaunch of Vespa, and after founding Brand DNA he has been unveiling the DNA and developing branding projects for international players in the fields of fashion, jewellery, watchmaking, kids toys, luxury
goods for the home, textile and cultural institutions.
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