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| Diana Graepel (Funky Business) |
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| Area: Live communication, brand experiences, event management, graphic design |
| Occupation: Founder and Director |
| Base: Bucharest, Romania |
| Contact: diana.graepel@fb.ro |
| Web: www.fb.ro |
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Diana is the founding partner and managing director of Funky Business, an event management company based in Bucharest. Some of her clients include Sony, Toyota, L'Oreal Professionnel, Vichy, Merloni, Wella, Robert Bosch, Lilly.
Prior to setting up FB, Diana worked in London for one of the top European live communication agencies, called HPICM (currently PCI:Live), whose clients included General Motors Europe/Opel, GlaxoSmithKline, Visa, Marks& Spencer, Volkswagen.
Running a multi-disciplinary company that involves a large pallet of talents and artists, Diana believes, as the 2 authors of the book that inspired the name of her agency, that talent makes capital dance....
Talent is at the heart of everything. "The agency's aim is selling and using talent, creating emotion, putting emotional values into business and brands and making brands live."
She aspires to finally see one of her dreams coming true, the production of a national TV show targeting youth with the main objective of helping them find their vocations, live their passion and get increased satisfaction from their work.
She sees her business -and hobbies- as a way of contributing to the growing of her country and to the growing of a generation of local artists and thinkers, whose creativity, energy and vision should be some of the most powerful sources of transformation.
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