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John Fu is member of the Chinese Academy of Sociology and a teacher at the School of Media and Design, Shanghai Jiao Tong University. John Fu showed great interest on design research since his third year of undergraduate study. From then on, he has been devoting himself in the design research field, especially on the research of Chinese consumer and design trends.
As design research expert, John Fu assists multinational enterprises to understand the local Chinese market better and helps the local companies to fully utilize the methods of design research. His client list covers Yamaha, Philips, Panasonic, Mazda, Yanfeng Viteon, Mankiewicz, Ssangyong motor, Lenovo and many others.
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