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| AUTOMOTIVE & TECHNOLOGY |
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| Global consumer trends 2006 - Automotive & Technology led Industries |
| Release date: July 2004 |
| Publisher: Style-Vision, France |
| Focus: Consumer lifestyles and attitudes |
| Language: English |
| Number of pages: 21 pages |
| Price*: 1.960 euros |
| Price**: 690 euros |
| *(CD ROMs, delivery charges included.) |
| **(PDF files, mail delivery) |
| all prices are ex. VAT |
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| Introduction |
The fast pace of technological progress has traditionally fuelled the renewal of markets. But such pace also harbours two major risks: the permanent threat of obsolescence and the blanket escalation of extra functions and new versions. For companies in huge, highly competitive, mass markets - such as cars and consumer electronics (digital photography, computers, telephony, white goods etc.) - the above problems have some very negative consequences. To maintain sales volumes, companies adopt drastic strategies (massive promotional support) often at the cost of profit margins.
But such promotional efforts are only valid if the consumer understands them and if the product and the message correspond to the consumer's needs and interest.
GLOBAL CONSUMER TRENDS to 2006 for the automotive, electronics and technology industries combines techniques and processes from the fields of psychology and social science, along with real-world data from product launches, technology and culture, to visually illustrate mood consumption in practice.
The report is broken down into five mega-trends which are driving mood consumption and will have a significant impact for the automotive, electronics and technology industries, namely:
Hybrid: the fragmentation and growing diversity of a global world add weight to the conviction that cross-referencing points of view and mixing ideas and practices can lead to better solutions.
Anticipative: faced with multiple options, making a choice can prove to be a stressful operation. Offering unified solutions that harmoniously integrate distinct dimensions (pleasure, security, comfort, etc.) reduces complexity and guarantees true psychological well-being.
Distinctive: identity is no longer perceived as a permanent state, but increasingly as a "self" in perpetual motion. The individual's dream is to explore the riches of spatial, temporal and/or contextual mobility whilst feeling totally unique thanks to a thousand and one distinctive signs.
Amazing: Social interaction demands constant effort from individuals in terms of adapting and the often exhausting process of compromise. To get the best out of life, one must allow oneself the fun of distorting stereotypes, indulging in poor taste and revealing in sublimated reality.
Humanized: the quest for simplicity, straightforwardness and authenticity fosters empathy with the individual's emotions and a desire to enhance his/her well-being.
Under each mega-trend, a detailed analysis is given providing style directions, indicators and background details, critical keywords, associated colors, materials, shapes and sensations. Thus the guide provides essential input and stimuli for design, strategy, development, innovation, and marketing teams alike.
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| PERSONAL CARE & FOOD TECHNOLOGY - [top of the page] |
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| Global consumer trends 2006 for the personal care and food industries |
| Release date: July 2004 |
| Publisher: Style-Vision, France |
| Focus: Consumer lifestyles and attitudes |
| Language: English |
| Number of pages: 21 pages |
| Price*: 1.960 euros |
| Price**: 690 euros |
| *(CD ROMs, delivery charges included.) |
| **(PDF files, mail delivery) |
| all prices are ex. VAT |
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| Introduction |
Given that consumers are better informed, more demanding and quite happy to switch brands, major players in food and personal cares have stepped up their efforts to seduce them and win their loyalty. Product quality, price and service were core concerns for a long time, then efforts were channeled into a more sensorial dimension playing on dreams, emotions and well-being.
But might we have gone too far? Consumer confidence has progressively been eroded by inflated information, an excess of new product launches and an overdose of advertising effects and variations. The consumer is wary and increasingly allergic to promises perceived as excessive. He or she is over-informed and feels disoriented when faced with products and messages that are less and less distinctive or unique.
The main challenge for the personal care and food industries, brands, manufactures and prime material producers alike, is to restore consumer confidence in difficult markets: intense competition, pressure from retail chains and shareholders, tighter legal restrictions and demand corporate governance.
GLOBAL CONSUMER TRENDS to 2006 for the personal care and food industries combines techniques and processes from the fields of psychology and social science, along with real-world data from product launches, technology and culture, to visually illustrate mood consumption in practice.
The report is broken down into five mega-trends which are driving mood consumption and will have a significant impact for personal care and food industries, for restoring consumer confidence by innovating according to future consumer emotions and moods:
Integrity, because confidence based on transparency, reliable contents and promises takes time to build.
Sustainability, because consumer loyalty calls for greater product permanence.
Originality, because a powerful and distinctive sensorial approach will awake more pleasure.
Joyfulness, because the quest for everyday happiness is insatiable.
Curiosity, because exploring new territories is a welcome sign of creativity and audacity.
Under each mega-trend, a detailed analysis is given providing style directions, indicators and background details, critical keywords, associated colors, materials, shapes and sensations. Thus the guide provides essential input and stimuli for design, strategy, development, innovation, and marketing teams alike.
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| FASHION & INTERIORS - [top of the page] |
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| Global consumer trends to 2006 for the fashion and interiors industries |
| Release date: July 2004 |
| Publisher: Style-Vision, France |
| Focus: Consumer lifestyles and attitudes |
| Language: English |
| Number of pages: 21 pages |
| Price*: 1.960 euros |
| Price**: 690 euros |
| *(CD ROMs, delivery charges included.) |
| **(PDF files, mail delivery) |
| all prices are ex. VAT |
|
| Introduction |
The fashion system has spread across all other sectors, from cosmetics to cars via politics and sport. All sectors observe fashion as an endless source of inspiration. Gilles Lipovetsky points out that the more the fashion society develops, the less the importance afforded to clothes! To hold on to its role as a pioneer and enhance its brand image, fashion has to continue to innovate.
GLOBAL CONSUMER TRENDS to 2006 for the fashion and interiors industries combines techniques and processes from the fields of psychology and social science, along with real-world data from product launches, technology and culture, to visually illustrate mood consumption in practice.
The report is broken down into five mega-trends which are driving mood consumption and will have a significant impact for the fashion and interiors industries, namely:
Fashion, apparently ephemeral, is constructed on the solid base of a real concept: elegance.
In life and in the city: imagine and superimpose rhythms 24/7.
The sensorial adventure is a leitmotif, a source of inspiration.
The network economy with its new-style revenue is up and running: unlimited access, open bars, involving promotion, free fashion!
Testing your creativity means taking risks: "The Anticipator Returns!"
Under each mega-trend, a detailed analysis is given providing style directions, indicators and background details, critical keywords, associated colors, materials, shapes and sensations. Thus the guide provides essential input and stimuli for design, strategy, development, innovation, and marketing teams alike.
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