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The consumer has evolved! Did you notice?
Luxury brands are selling to secretaries, mobile phone companies are hiring fashion designers, seniors are acting like teenagers, young men are spending more time on their looks than girls, expensive mass advertising has lost it’s edge, consumers are fed up with choosing from a hundred types of toothpaste... need we say more?
Behind the Mood Consumption© theory is a simple challenge: to understand consumers better; to create more successful products and services!
You may have experienced that traditional demographic criteria such as age, gender and income no longer accurately explain buying attitudes. You may also be aware that cool branding does not automatically trigger purchasing or loyalty. The world of the consumer has changed. So our methods of consumer analysis must change too. But do companies actually know what to do?
Welcome the Mood Consumption© theory. With innovative tools from disciplines like Sociology, Psychology, Trend-research, Market-research, Advertising, Branding and Design, the Mood Consumption© Theory is creative. It's different. It works.
Mood Consumption© Theory - a human-focused marketing tool
The Mood Consumption© theory provides a deeper understanding of consumer behaviour.
It enables us to observe, explain and anticipate how the person reacts depending upon his/her mood and the situational need.
As the name Mood indicates, it is a flexible segmentation model where people can change moods in different situations. In today's landscape, companies will benefit from using human-focused marketing tools, based on a more holistic vision, combining personal drivers such as psychological profiling, sensorial preferences and communication patterns.
Curious?
To know more about our ideas behind the Mood Consumption© theory and its applications, please send a mail to genevieve.flaven@style-vision.com
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