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Insight Shanghai 2009
Between two worlds: the future Chinese consumers.
Conference: new consumer values
Workshop: from marketing segmentation to innovative product & services
September 23-24th 2009, Shanghai
Grand Mercure Baolong Hotel
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The present economic downturn impacts the world of global consumers. In China, purchasing patterns and social values quickly evolve.
"Innovation is imperative," says Edmund Phelps, 2006 Economy Nobel Prize Winner for adaptation to the changing environment, and "the number of innovators around the planet dedicated to solve problems and invent solutions is an unprecedented phenomenon."
No doubt that the crisis will provide new opportunities for creative brains and innovative companies operating in China. Chinese consumers are entering a different stage of consumption. Navigating between two worlds, a new generation of consumers awakes! They abandon former behaviours and adopt new attitudes. Ecology is becoming the norm while the design factor is gaining importance. They combine past and future references as well as Chinese and global influences.
During two days, our mission will be to understand what will be the drivers of future Chinese consumers and, thus, to define the business innovations that will meet their future expectations.
We invite you to come and interact with international and Chinese experts on global trends and China insights, sociology, design, luxury or new technology and share your perspective with participants from a diverse range of industries.
This roundtable is open to a limited number of participants.
Make sure to be part of it!
Have a look at the visual synthesis of the previous session Insight Shanghai 2008.
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Previous Insight Shanghai includes managers from the following companies and organisations:
Cabo Resourcing; China Business News; China Telecom; Datacolors; Decathlon; Fashion Of Institute Design; Fashion Of Institute Design; Floriane De Saint Pierre & Associes; Founder Technology; Haier; China Furniture Information Centre; Illuminas; Jasonwood; Lenovo Mobile; Luxepack; Midea; Panasonic; Pegadesign; Philips Design ; School Of Media And Design; Shanghai Jiatong University Shanghai Mankiewicz; Ssangyong Motor Company; Swarovski; Symrise ; TCLMultimedia ; Visionunion.Com ; Visteon ; Volkswagen... |
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| "a great experience" - "motivating" - "a comfortable and fun setting" - "new trends and rapidly developing new ideas" - "many experiences and opportunities."... |
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| Who said what? Read the testimonials from previous events. |
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