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| Trend, creativity, innovation: an anti-recession cocktail! In recession times, innovation and creativity are crucial to open new routes and seduce the consumers while maintaining margins. Insight Korea 2009, the first conference and workshop on Global Trends and Korean Insights took place on January 14-15th at COEX, Seoul. During two days, participants learnt more about consumer trends from a global and Koran perspective and gained a deeper knowledge on trend research, from identification to application. I would like to share with you a visual synthesis of my trip to Seoul. |  |