FOTILE: kitchen appliances

Client: FOTILE

Industry: home appliances

Mission

FOTILE, a leading manufacturer of high end kitchen appliances is willing to reinforce its position on the increasingly competitive Chinese kitchen industry and provide innovative design “made in China” for the domestic market.

Approach

As kitchen appliances have a rather long product life cycle, innovation is based on the understanding long term changes of society and environment.

Style-Vision identified the long term scenarios driving the attitudes in cooking and eating in China based from an extensive research in demographics, lifestyle evolutions as well as eating and cooking culture in ancient & modern China. We translated those findings into creative scenarios to inspire new concepts of kitchen.

Result

The report and scenarios followed by several workshops provided FOTILE marketers and designers with a vision of their future offering.