LIANFA: Exclusive textile collection

Textile and fashion trends

Client: LIANFA

Industry: Textile

Mission
A leading textile company based in Nantong, LIANFA aims at better connecting with key accounts (in France, USA or Japan) by developing customized man shirt collections.

Approach
Style-Vision provided seasonal trends, color ranges, sample selection and an intensive training program and follow up of textile and fashion designers to help them develop new samples of fabrics and shirts that meet the style and identity of each brand.

Result
200 new fabrics were developed; 100 shirt styles reviewed and corrected by Style-Vision. Style-Vision also trained the sales and marketing team to better introduce the new collection and accompanied them in their client meetings in USA, Japan and France.