NISSAN: Electric vehicles

Client: NISSAN DESIGN CHINA

Industry: Automotive

Mission
A leading automotive manufacturers in China, NISSAN DESIGN CHINA is willing to better integrate the trends of the New Energy Vehicles (NEV) market into its design process to design future EV cars for China.

Approach
Style-Vision Asia provided an exclusive trend report to describe the profiles of Chinese consumers likely to buy Electric Vehicles and translate their consumer expectations into high level creative directions to help the designers in the development of new concepts.

Result
The directions of the report inspired the development of 5 new concepts for China corresponding to different consumer segments and car segments.