SANDRIVER: Cashmere collection

Client: Sandriver

Industry: Fashion

Mission

Sandriver used to provide premium cashmere products to international luxury brands. Nowadays, the company wants to create a strong brand identity and unique style to expand its retail business in China and overseas.

Approach

Style-Vision Asia provided cashmere trends, color range and train the design team to inspire and upgrade the design of the collection. We made sure the products convey a sense of luxury and meet the tastes of Chinese and overseas consumers. We also provide visual directions for merchandising and catalogue.

Result

The collection development was optimized. The design and visual merchandising expressed better Sandriver’s style signature and brand values. The brand image was reinforced while the sales performance were improved by 30%.